Can you imagine a more fulfilling future in architecture? 

One where you're not continually struggling to attract and win your preferred clients and projects?


As an architect, you transform your clients’ lives and built spaces every day. You conceive, create, design and deliver new and different versions of the future for them.


But have you ever dreamed of creating a more rewarding and satisfying future for yourself?


Are you ready to transform your life by unlocking the ONE THING that all architects want, to change EVERYTHING in your career, practice and life?


What is this elusive ONE THING?


I've interviewed 2000+ architects - from Gold Medallists to Pritzker Prize winners - and they all want more clients who appreciate - and are prepared to invest in - the value of good design.


Why? Because these clients open the door to:

• more money, including higher fees and salaries, 

• more time for creativity,

• better wellbeing for you and your team, and

• a bigger impact at scale.

Are you prepared to invest, to unlock your future success?

To create your version of success, you first need to design and deliver your new project pipeline, so you can attract and win more of your favourite clients and projects, on repeat and on demand.

The kinds of ideal clients who...

  • Already appreciate the value of good design
    and are prepared to invest to achieve it;
  • Don’t quibble over your fees and services
    and are prepared to pay more than you’re currently charging;
  • Are delighted to share glowing testimonials
    including how fantastic your services and outcomes were, with everyone in their networks…

Do any of these scenarios

sound familiar?

Do you sometimes feel sick as you hit “Send” on an email that contains your fee proposal to a new client...

Because you believe that no-one values architecture enough to pay you what you’re worth?

Do you find yourself putting off asking your clients for feedback or testimonials...

Because you fear that they won’t have anything positive to say about your services or outcomes, after you had to fight them every step of the way?

Have you ever talked yourself out of asking for a pay rise...

Because all of your friends and peers are poorly paid as well, so what makes you so special?

Have you ever procrastinated on submitting an awards entry or pitching a project for publication...

Because there is too much stiff competition, and they’ll never select your project?

Have you ever downplayed how brilliant your design solution was...

And attributed the great outcome to luck or fluke, or events beyond your control instead?

Have you ever deflected praise or compliments from a happy client...

Because you carry some lingering resentment that even though you achieved a great outcome, their fee didn’t cover your inputs on the project?

Have you ever turned down an invitation to submit a tender or competition entry...

Because you think it's too hard to break into new sectors or typologies, and you’re unlikely to be chosen anyway, so it’s not worth your effort?

Have you ever declined an invitation to speak at an industry event or to the media...

Because you lack confidence to speak on stage or to a journalist you’ve never met?

"No other CPD course has been quite like Rachael’s Architecture Marketing 360 course.

Beyond an in-depth insight into the technicalities of architectural marketing, this course asks participants to identify and rethink the principles of their current marketing position and strategies, and experiment with new channels. 

Rachael’s course is results-focussed, with outcomes directly applied to one’s own practice."

Angela Rheinlaender, Studio 203

"Thanks so much for the work on the AM360 course. I really enjoyed it, and it has got me thinking quite differently about marketing which I never thought could happen.

I found Rachael's understanding of architecture and marketing together to be a fantastic asset in trying to convince me (a resister to all forms of marketing) to think about marketing in a different light.

It is a must-do course for anyone setting up practice, and I only wish I had done it when we first started, 14 years ago!"

Shannon Battisson, The Mill Architecture + Design

"Now I feel like I know what to do next, to ramp it up. It’s trial and error, but at least I’m moving in the right direction. 

I thought the course contained lots of great info and access to Rachael to ask questions. I’d recommend it to other architects because you don’t know what you don’t know. 

And we need to know how to communicate our value, not take it for granted (because no one else does)."

Sarah Hobday-North, The Architect GP

"Rachael ‘gets’ architecture and architects. 

You don't come across this often. 
She understands the whole culture and her advice is very good. 

I recommend the course to other architects because Rachael does this exceptionally well, and I think she has created a simple methodology."

Catherine Baudet

In case we haven't met, I'm Rachael Bernstone...
I love architects and architecture, and I want to see you thrive - individually and as a profession - because the world needs good design now, more than ever.
I've interviewed 2000+ architects since 2001, and I discovered they all want one thing: more clients who appreciate - and are prepared to invest in - the value of good design.
The Architecture Marketing 360 course is the only CPD course of its kind for architects in Australia (maybe even the world?). 

It's based on my proprietary MArchitecture System - so you can't learn it anywhere else - and it's worth 6 Formal CPD points.

(We're investigating CE and CPD opportunities in other English-speaking markets too; so watch this space!).

Click here to see the Learning Outcomes and here to see my credentials to teach this course.

Once you join, you'll get instant access to the online course, and there are three ways you can access me to ask questions or seek clarification:

a) inside the course Modules, 
b) in our private Facebook community, and
c) in our monthly Zoom calls.


I look forward to welcoming you into the course - and our growing community of progressive architects - and supporting you to enhance your career, practice and life in architecture.

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Special Offer
Add the Clarity + Confidence program to kickstart FY2026, including: 
- a Private Positioning Workshop with Rachael Bernstone (usually $1800)
- Architecture Marketing Scorecard ($297)
- New Client Pipeline review ($297)
- 3 x CPD training recordings: Get published, Client feedback and Turn your Awards into Marketing Gold (usually $330)

Total value = $2724

Add to cart$1800.00

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  • 1xArchitecture Marketing 360: CPD course$0
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