Can you imagine a more fulfilling future in architecture? 

One where you're not continually struggling to attract and win your preferred clients and projects?


As an architect, you transform your clients’ lives and built spaces every day. You conceive, create, design and deliver new and different versions of the future for them.


But have you ever dreamed of creating a more rewarding and satisfying future for yourself?


Are you ready to transform your life by unlocking the ONE THING that all architects want, to change EVERYTHING in your career, practice and life?


What is this elusive ONE THING?


I've interviewed 2000+ architects - from Gold Medallists to Pritzker Prize winners - and they all want more clients who appreciate - and are prepared to invest in - the value of good design.


Why? Because these clients open the door to:

• more money, including higher fees and salaries, 

• more time for creativity,

• better wellbeing for you and your team, and

• a bigger impact at scale.

Do you often look at your most successful peers, and wonder how they managed to create such an enviable practice and lifestyle?

Hint: running a thriving practice isn’t just a matter of luck; it’s achievable by design (but you probably didn't learn how, at architecture school!).


That's why I developed The MArchitecture System - and a CPD course to teach it - as your roadmap to a more successful and fulfilling career, practice and life in architecture.

Imagine having a new project pipeline that's booked out months in advance...

...and a waitlist of ideal clients who only want to work with you.

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Are you prepared to invest, to unlock your future success?

To create your version of success, you first need to design and deliver your new project pipeline, so you can attract and win more of your favourite clients and projects, on repeat and on demand.

The kinds of ideal clients who...

  • Already appreciate the value of good design
    and are prepared to invest to achieve it;
  • Don’t quibble over your fees and services
    and are prepared to pay more than you’re currently charging;
  • Are delighted to share glowing testimonials
    including how fantastic your services and outcomes were, with everyone in their networks…

Learn how to use The MArchitecture System to build your new client pipeline in


Architecture Marketing 360

This CPD course - worth 6 Formal points in Australia - is ideal for people who:

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currently own and run their own architecture practice, as sole traders or with a small team; 

are directors or principals in a medium or large firm;

are responsible for business development and bringing in new clients;

have recently established their own practice after years of working for someone else;

are considering leaving their current job to start their own firm;

are actively engaged in developing and delivering practice marketing as part of their regular tasks...

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Architecture Marketing 360 is the only CPD Course of its kind in Australia. 

It's designed for architects who intend to lead the transition to a net zero built environment - by telling new and different stories about who architecture is for - and communicating the value of good design to broader audiences.

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What's stopping you from winning more of your favourite clients and projects?

The problem right now is that you don’t have a clear business development strategy or sufficient knowledge about which marketing channels, platforms and activities work best for YOUR practice.

Plus your project workload – and all of the other hats you wear as a business owner, including responsibility for finances, legals, HR and office admin – mean that you just don’t have time to try and piece it all together.

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And it doesn’t help that most potential clients don’t understand the complexity you navigate on their behalf, or the full scope of services you offer, or why good design is iterative and takes time to resolve...

... Nor do they appreciate how you unlock value, savings and opportunities at every stage of their project, from feasibility to concept design and documentation, throughout construction, and beyond.

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How can this new vision of the future
transform your career, your practice and your life?

It depends!

What are your key metrics of success?

A)
More money


As you become more sought after, you can raise your fees and pay higher salaries to yourself and your team members, positively impacting practice culture, recruitment and retention.

B)
Better wellbeing


Higher fees and salaries enable you to prioritise individual wellbeing, and positively impact the profession more broadly, by fostering diversity, inclusion, equity and belonging.

C) 

More creativity


Exercising discernment by saying “No thanks" to clients and projects you’d rather not work on frees up your time and energy for more of the work you really love doing.

D) 

A bigger impact


Greater recognition - within and outside the profession - expands your influence and reach, so you can serve more people, thereby ultimately growing architecture’s market share pie.

Are you inspired by something else? 

Or all of the above?

Do any of these scenarios

sound familiar?

Do you sometimes feel sick as you hit “Send” on an email that contains your fee proposal to a new client...

Because you believe that no-one values architecture enough to pay you what you’re worth?

Do you find yourself putting off asking your clients for feedback or testimonials...

Because you fear that they won’t have anything positive to say about your services or outcomes, after you had to fight them every step of the way?

Have you ever talked yourself out of asking for a pay rise...

Because all of your friends and peers are poorly paid as well, so what makes you so special?

Have you ever procrastinated on submitting an awards entry or pitching a project for publication...

Because there is too much stiff competition, and they’ll never select your project?

Have you ever downplayed how brilliant your design solution was...

And attributed the great outcome to luck or fluke, or events beyond your control instead?

Have you ever deflected praise or compliments from a happy client...

Because you carry some lingering resentment that even though you achieved a great outcome, their fee didn’t cover your inputs on the project?

Have you ever turned down an invitation to submit a tender or competition entry...

Because you think it's too hard to break into new sectors or typologies, and you’re unlikely to be chosen anyway, so it’s not worth your effort?

Have you ever declined an invitation to speak at an industry event or to the media...

Because you lack confidence to speak on stage or to a journalist you’ve never met?

You are not alone! 

Learn The MArchitecture System to obtain

clarity and confidence to take strategic action

Here are just some of the

many benefits you'll enjoy...

"No other CPD course has been quite like Rachael’s Architecture Marketing 360 course.

Beyond an in-depth insight into the technicalities of architectural marketing, this course asks participants to identify and rethink the principles of their current marketing position and strategies, and experiment with new channels. 

Rachael’s course is results-focussed, with outcomes directly applied to one’s own practice."

Angela Rheinlaender, Studio 203

"Thanks so much for the work on the AM360 course. I really enjoyed it, and it has got me thinking quite differently about marketing which I never thought could happen.

I found Rachael's understanding of architecture and marketing together to be a fantastic asset in trying to convince me (a resister to all forms of marketing) to think about marketing in a different light.

It is a must-do course for anyone setting up practice, and I only wish I had done it when we first started, 14 years ago!"

Shannon Battisson, The Mill Architecture + Design

"Now I feel like I know what to do next, to ramp it up. It’s trial and error, but at least I’m moving in the right direction. 

I thought the course contained lots of great info and access to Rachael to ask questions. I’d recommend it to other architects because you don’t know what you don’t know. 

And we need to know how to communicate our value, not take it for granted (because no one else does)."

Sarah Hobday-North, The Architect GP

"Rachael ‘gets’ architecture and architects. 

You don't come across this often. 
She understands the whole culture and her advice is very good. 

I recommend the course to other architects because Rachael does this exceptionally well, and I think she has created a simple methodology."

Catherine Baudet

What's inside the AM360 course?

10 online Modules to learn at your own pace 


Binge the whole course in a few days or digest the materials over several weeks.

Each Module contains videos, workbooks, slides and transcripts.

Step-by-step it describes how to establish your business development foundations, and which activities and channels are the most time- and cost-effective to build or enhance your new client pipeline.

CPD Workbooks and our Pipeline Roadmap


Benchmark your current metrics, set your future goals, and take strategic action to achieve them.

The Implementation Plan in Module 9 contains our Pipeline Roadmap, which describes the messaging and materials you need at every stage of the Customer Journey to attract and win more of the clients and projects you love working on. 

Monthly Zoom Q&A calls with Rachael Bernstone 


Ask questions and seek clarification about what you're learning and how to implement the strategies.

Set goals and report back next month for accountability. 

Get access to new training modules and workshops before they are released publicly.

Join our inspiring and supportive community


Share experiences and be inspired by our alumni and current students in our supportive online spaces. 

We're all learning, all the time - as the market and technology evolve - and we prioritise progress over perfection.

In case we haven't met, I'm Rachael Bernstone...
I love architects and architecture, and I want to see you thrive - individually and as a profession - because the world needs good design now, more than ever.
I've interviewed 2000+ architects since 2001, and I discovered they all want one thing: more clients who appreciate - and are prepared to invest in - the value of good design.
I have a Bachelor of Arts (in Journalism, 1992, RMIT), and a Masters in Architecture (in History and Theory, 2002, UNSW).
I was awarded the AV Jennings Churchill Fellowship to study Sustainable and Affordable Housing in 2003, travelling to the UK, Finland, Sweden and the USA.
After founding Sounds Like Design in 2016, I created The MArchitecture System and this Architecture Marketing 360 CPD course to plug the major gap in your lifelong learning journey.
The Architecture Marketing 360 course is the only CPD course of its kind for architects in Australia (maybe even the world?). 

It's based on my proprietary MArchitecture System - so you can't learn it anywhere else - and it's worth 6 Formal CPD points.

(We're investigating CE and CPD opportunities in other English-speaking markets too; so watch this space!).

Click here to see the Learning Outcomes and here to see my credentials to teach this course.

Once you join, you'll get instant access to the online course, and there are three ways you can access me to ask questions or seek clarification:

a) inside the course Modules, 
b) in our private Facebook community, and
c) in our monthly Zoom calls.


I look forward to welcoming you into the course - and our growing community of progressive architects - and supporting you to enhance your career, practice and life in architecture.

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AM360 course and CPD Training: https://www.soundslikedesign.com.au/course-terms

Positioning workshop: https://www.soundslikedesign.com.au/positioning-workshop-terms
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    One-time payment ($1890.00)$1890.00
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Special Offer
Add the Clarity + Confidence consulting upgrade, to access customised insights for your practice, including: 
- a Private Positioning Workshop with Rachael Bernstone (usually $1800)
- an Architecture Marketing Scorecard ($297)
- a review of your New Client Pipeline roadmap ($297)
- 3 x CPD training recordings: Get published, Client feedback and Turn your Awards into Marketing Gold (usually $330)

Total value = $2724
Add to cart$1800.00

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