Architecture Marketing 360: self-guided program

This course is designed for architects who are ready to overhaul and transform their business development and marketing systems and processes, so they can fulfil the dreams and aspirations that led them into architecture in the first place.

It's for architects who can see their peers thriving, but don't yet know how to replicate that success. Architects who:

a) own and run their own small practice;

b) are directors or principals in a medium or large firm;

c) are actively involved in bringing in new clients and projects;

d) are considering leaving their current job to start their own firm; and/or

e) are responsible for delivering practice marketing...

... and who are ready to make invest in transforming their own practice, and be part of the ripple effect sweeping across the entire profession.

Rachael Bernstone is a communications advisor to architects; an advocate for good design, and a journalist and editor, and she has specialised in writing about architecture and sustainable design for 22+ years.

She holds a Bachelor of Arts (Journalism, 1993) from RMIT, and a Masters in Architecture History and Theory (University of NSW, 2002), and was awarded a Churchill Fellowship to study sustainable and affordable housing in 2003, travelling to the UK, Finland, Sweden and USA.

Click here to see the CPD Learning Outcomes for this coure, and here to see Rachael’s credentials to teach it.

sidestep the doubts and fears that prevent you from taking decisive action around business development and marketing;

shake off the profession’s belief that “the work should speak for itself” so you can confidently communicate your value;

build trust with future clients who are ready and willing to invest in your knowledge and experience;

rethink the idea that your marketing needs to be perfect; instead you can experiment, learn from your data and refine your efforts in future;

position yourself as a trusted expert in your preferred sectors, and capture the attention of the people who matter most - your future clients, policy makers and regulators.

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