How to attract new clients who want and need the services you provide; 

The mechanics of a Customer Journey and how to use one to build your client pipeline; 

What consumers want from brands and service providers, and how you can meet their needs so they have confidence to engage you;

The channels and platforms that can accelerate the progression of strangers to followers to leads to prospects to clients and ambassadors; 

The key channels that most architects are not taking full advantage of, and how to plug those gaps; 

Where to access more training and resources if you need additional support with any of these component parts.