Positioning workshop with Rachael Bernstone

If you've started work on your positioning - also known as your Unique Selling Proposition, or the thing that sets you apart from your competitors - but you're not sure how to define and articulate it, I can help.

Working out your USP is probably the most difficult challenge of the course for most people (and for business owners everywhere!).

I've interviewed more than 2000 architects across Australia and around the world as a journalist and research over the past 22 years, and I've helped hundreds more with their business development and marketing.

Getting clear on your positioning is essential in business development and marketing. Because understanding your positioning and who your ideal clients are sets the key foundations for your entire strategy.

Which means that once you've worked out WHO you are talking to - and WHAT you want to say to them – it's usually fairly straightforward to decide HOW, WHERE and WHEN to deliver your messaging.

Tap into my experience - and get an outsider's perspective on the work you've done so far - in this 2-hour Positioning Workshop with me.

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After purchase, you'll get a link to the Calendly booking form, to book a time for your workshop in my diary.

We'll meet for two hours and you can bring all the work and notes you've already completed on your ICA and USP, for us to discuss and flesh out even further.

During the workshop we'll develop your draft positioning statements to capture your expertise, experience, knowledge and interest.

You'll come away from the Workshop with a much clearer vision of what sets you apart, and how to articulate your USP in a client-centric way, to achieve cut-through in a crowded marketing landscape.

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