After purchase, you'll get a link to the Calendly booking form, to book a time for your workshop in my diary. Positioning workshops are usually held on Thursdays and Fridays, but other are available by arrangement.

We'll meet for two hours on Zoom and you can send me all of the work and notes you've already completed on your ICA and USP, for us to discuss and flesh out further. 

During the workshop we'll identify your practice values, and map out your positioning to capture your expertise, experience, knowledge and interests. I'll refine these into values definitions and positioning statements, and provide draft copy within 5 business days for you to further refine, with one round of revisions. I'll also prepare a competitor analysis with SEO Keyword research, to underpin any website upgrades you choose to undertake.

You'll come away from the Workshop with a much clearer vision of what sets you apart, and how to articulate your Unique Selling Proposition in a client-centric way, to achieve cut-through in a crowded marketing landscape.